Make (Integromat) - Visual Automation

Basic Information

• Company/Brand: Make (formerly Integromat, renamed in 2022)
• Parent Company: Celonis (acquired in 2020)
• Country/Region: Czech Republic (Prague) / Germany (Munich, Celonis headquarters)
• Official Website: https://www.make.com
• Type: Visual Automation and Integration Platform (SaaS)
• Founded: 2012 (as Integromat)

Product Description

Make is a visual automation and integration platform that enables users to design, build, and run workflows (called "scenarios") across 3,000+ cloud applications and APIs without writing code. Known for its powerful visual scenario builder and fine-grained process control capabilities, Make serves 350,000+ organizations in 200+ countries.

Core Features/Highlights

• Visual Scenario Builder: Drag-and-drop workflow design with intuitive data flow visualization
• 3,000+ App Integrations: Covers mainstream business and productivity apps
• Advanced Process Control: Routers, filters, iterators, aggregators, and error handling
• Data Mapping & Transformation: Robust data processing and transformation capabilities
• Make AI Agents: AI agent functionality
• Maia AI Builder: AI-assisted automation building
• HTTP/Webhook Modules: Supports integration with any REST API
• Make Code App: Supports custom code in JavaScript and Python
• Make Grid: Panoramic visualization of automation
• Analytics & Observability: Monitoring and debugging tools

Business Model

• Free: Free, 1,000 operations/month
• Core: Starting at $9/month, 10,000 operations/month
• Pro: Higher operations and advanced features
• Teams: Team collaboration features
• Enterprise: Enterprise-grade security and compliance
• Pay-per-operation: Each trigger, filter, action, or step consumes 1 operation
• Annual payment saves approximately 15%

Target Users

• Individual entrepreneurs and freelancers
• Digital marketing agencies
• SaaS companies
• Growing businesses
• Operations teams in global enterprises

Competitive Advantages

• Most intuitive visual interface with excellent scenario design experience
• Finer process control capabilities compared to Zapier (routing, iteration, aggregation)
• More cost-effective operation pricing compared to Zapier's task-based billing
• SOC 2 Type II and GDPR compliance
• Backed by Celonis parent company, ensuring enterprise-grade reliability

Market Performance

• Serves 350,000+ organizations in 200+ countries
• Considered the strongest competitor to Zapier
• Leader in the visual automation space
• Highly praised for complex workflow scenarios

Relationship with OpenClaw Ecosystem

Make can serve as the visual automation backend for OpenClaw. OpenClaw agents can trigger complex automation scenarios via Make's HTTP/Webhook modules, and Make's visual designer can help users intuitively build agent workflows. Make's AI Agents functionality complements the agent concept of OpenClaw.